MODULE 10 · WEBSITE LEADS← CAPABILITY MATRIX
10.
Module · Website Leads

Your website sends the whole job, not just a name.

Connect a WordPress site to turn successful form submissions and WooCommerce orders into structured Website Leads. Customer details, visit context, services, totals, and attribution arrive together while your team keeps control of the CRM status and next step.

Capability Sheet

Inside the module.

Each capability below is a real, shipping piece of the product — with the reason it matters in a working shop, not just what it does.

10.A
Capability

Contact Form 7 capture

Paste one integration snippet into the WordPress site. Successful Contact Form 7 submissions create Website Leads without making the team monitor another inbox.

Why it matters

A website inquiry becomes a CRM record while the customer is still interested.

10.B
Capability

WooCommerce order import

Send WooCommerce orders into Website Leads with customer details, visit information, line items, totals, payment context, and the source order reference.

Why it matters

The team sees what was purchased and what needs to happen next without rebuilding the checkout by hand.

10.C
Capability

Replay-safe updates

Repeated WooCommerce webhook deliveries update the same Lead instead of creating duplicates. CRM Lead status stays separate from the store's order status.

Why it matters

Store retries and order changes do not turn one customer checkout into a messy pipeline.

10.D
Capability

Manual edits stay yours

Webhook updates refresh the imported store snapshot without overwriting the CRM status and follow-up decisions your team already made.

Why it matters

Automation keeps the source current without taking control away from the salesperson.

10.E
Capability

Attribution travels with the lead

Keep available UTM, campaign, referrer, and click identifiers alongside the website or store source.

Why it matters

The sale and the marketing source stay connected when the Lead moves into a quote or order.

10.F
Capability

Separate signed store connections

Each WooCommerce store uses its own connection and signed webhook credentials, separate from the browser-facing Contact Form 7 token.

Why it matters

A public form token cannot impersonate a trusted store order.

10.G
Capability

Lead-first handoff

Imported orders enter as Leads rather than silently creating operational work orders. Staff reviews the request, then moves it into the normal quote and order workflow.

Why it matters

The website can sell without taking over the shop calendar or committing the team to unreviewed work.

Integrations

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WordPressContact Form 7WooCommerceSigned webhooks
END OF MODULE 10 · WEBSITE LEADSSTART HERE

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