08.A
Capability
Sources per channel
Create a source for each real acquisition channel: Google Ads, Meta, referral, yard sign, Yelp. Each has a category and funnel stage.
Why it matters
No more guessing where the Saturday bookings came from.
08.
Module · Marketing Attribution
Know which ad paid for Saturday.
Sources, tokens, UTM parameters, and spend — all in one place. Every lead knows where it came from. Every month ends with a ranking of what worked and what didn't.
Capability Sheet
Inside the module.
Each capability below is a real, shipping piece of the product — with the reason it matters in a working shop, not just what it does.
08.B
Capability
Unique tracking tokens
Every source gets a token. Share a link or QR, and inbound leads auto-tag to that source.
Why it matters
Attribution without manual entry at the point of a call or form fill.
08.C
Capability
UTM auto-capture
Leads landing from paid traffic log UTM params (source, medium, campaign, content, term), plus GCLID for Google and FBCLID for Meta.
Why it matters
Platform-level tracking matches what your ads dashboards show — no translation required.
08.D
Capability
Spend per channel
Record monthly ad spend per source. Track category totals.
Why it matters
Knowing you spent $400 on Meta matters when you see $0 of revenue from it.
08.E
Capability
ROI dashboard
Per source and per category: revenue in, spend out, net. Rankings.
Why it matters
The reason you cut the Meta ad budget is on one screen.
08.F
Capability
Repeat-customer flag
Track which sources bring one-and-done customers vs. lifetime members.
Why it matters
The yard sign that brings loyal customers may beat the ad that brings tire-kickers — even at lower volume.
08.G
Capability
Campaign grouping
Group sources into campaigns (a seasonal push, a grand opening). Report at campaign level.
Why it matters
The full picture of a launch, not just a pile of sources.
Integrations
Powered by.
UTM parsingGoogle Click IDFacebook Click ID
Related modules
Works with.
The modules that touch this one most directly. They share records and push data back and forth so you don’t have to.
09
Growth
Leads & Booking
A public booking page + a lead pipeline that auto-matches customers and vehicles.
OPEN →
14
Intelligence
Analytics & Insight
Revenue, materials, subcontractor cost, gross profit, memberships, leads, and marketing ROI — from one source of truth.
OPEN →
12
Shop ops
Customers & Vehicles
One relationship record, plus a self-service customer portal for signatures, payments, and history.
OPEN →
END OF MODULE 08 · MARKETING ATTRIBUTIONSTART HERE